Content Marketing
Ezra Group creates targeted, premium content that gets attention and inspires action. We approach content with an audience-first perspective that showcases your brand’s expertise and delivers engaging and meaningful connections. By creating the kind of useful and shareable content your audience craves, we put you top of mind as an industry leader.
AUDIT
The audit process assesses how your content is performing. We gauge content relevance and reactions to determine the best ways to optimize your strengths and integrate them into your marketing activities.
STRATEGY
We then craft a unique strategy that accounts for the various factors that impact your content and its performance. By proactively combining business objectives and audience demographics, we outline a path to your distinct voice and desired visibility.
PLANNING
From editorial timelines to content calendars, we can build a sustainable plan for creating and delivering your content on multiple platforms.
CREATION & IMPLEMENTATION
We blend creative wordplay and time-tested wisdom to engineer content that gets results. We craft, refine, and polish each piece in light of your business goals and the bottom line.
MEASUREMENT & PERFORMANCE OPTIMIZATION
In order to accurately assess performance and make appropriate adjustments, we measure content performance using a two-pronged qualitative and quantitative approach. By evaluating data and interpreting qualitative factors, we’re able to provide ongoing guidance to create outstanding content marketing results.
